Who is better for PPC in Lucknow, local or national agencies?

This question actually wants to know which option is better for PPC (Pay-Per-Click) advertising in Lucknow – a local agency or a national-level agency?

This means if you are running a business in Lucknow and want to run a PPC campaign, what type of agency should you hire:

  • Local PPC Agency – which specifically understands the Lucknow market, focuses on local audience trends, behavior and regional keywords.
  • National PPC Agency – which works on a larger scale, has more resources, advanced tools and all-India level experience.

This question basically demands a comparison between the two options - which one can be more effective, cost-effective and results-oriented in the context of Lucknow. In this, factors like budget, campaign customization, audience targeting and support services can also be indirectly touched.
 
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